Fresh off a galvanizing Democratic convention and as voters continue to unify behind Kamala Harris and Tim Walz, MoveOn Political Action started airing ads about the 2024 election.
The group released a new ad highlighting the alarming track record of Donald Trump and JD Vance when it comes to restricting access to abortion.
As reported by The Washington Post, the ad kicks off MoveOn’s $1.2 million targeted digital ad campaign in support of Harris-Walz, and key Senate and House races.
The “No Chance” ad reminds voters that Donald Trump proudly championed the overturning of Roe v. Wade during his presidency, how JD Vance has gone on record supporting a national abortion ban, and how both advocate for extreme measures that would severely limit reproductive rights across the country.
With just over eight weeks to go until the U.S. elections, the Republican presidential nominee is being forced to balance his time on the campaign trail with attention to the multiple criminal trials that have dogged him for much of the last two years.
Legal battles involving the isgraced former president are playing out across four jurisdictions, in both federal and state courts, an unprecedented situation for a major party presidential candidate.
The criminal defendant is also juggling delicate political issues, trying to distance himself from Project 2025, the Heritage Foundation’s blueprint for implementing extremist policies if Trump wins the election, and the desire of many Republicans to outlaw abortion, birth control and oral sex.
Trump says he’s proud that the Supreme Court justices he nominated overturned Roe v. Wade, he has avoided tough questions about whether he would support a national abortion ban should he return to the White House for fear of alienating moderate voters.
In a “fireside chat” in the nation’s capital with a sexually obsessed fascist group, the disgraced former president sought to shore up support and enthusiasm among his ulrta-conservative right-wing base.
Trump appeared at a national gathering of Moms for Liberty, a puritanical political group plagued by a series of embarrassing sex scandals and underwhelming performances during local elections that has spearheaded efforts to justify the persecution of LGBT people, burn books and get anti-racism programs out of classrooms.
The GOP nominee provoked angry feedback from his supporters after criticizing Florida’s six-week ban on abortion and initially declining to take a stance on a state ballot measure in his home state that would expand access to abortion.
Following a fierce backlash from anti-abortion advocates after Trump refused to take a clear stance during an interview on NBC News, Trump falsely claimed that the “Democrats are radical” and said he couldn’t back the amendment. When asked how he would vote on the ballot measure during the interview, Trump said, “I am going to be voting that we need more than six weeks,” but the Florida initiative gives voters a binary choice.
“Former President Trump now appears determined to undermine his prolife supporters,” said Albert Mohler, president of The Southern Baptist Theological Seminary in Louisville, Kentucky. “His criticism of Florida abortion restrictions & his call for government funding of IVF & his recent statement about ‘reproductive rights’ seem almost calculated to alienate prolife voters.”
Mohler believes the Catholic Church is a “false church” that teaches a “false gospel” and espouses a radical conviction that would deny Americans the freedom to make choices about abortion, contraceptives, euthanasia and gay marriage.
The conflict thrust Trump and the Republicans into unfamiliar territory, confronting the first presidential election in fifty years without the protection of abortion rights by Roe v. Wade.
The GOP had been largely unified in supporting legislation to ban abortion at both state and federal levels, using it to mobilize anti-abortion voters, when they had no chance of succeeding legislatively.
“If Donald Trump loses in November, it will be his improvisational approach to abortion that alienated the pro-life community that costs him victory,” said conservative radio host Erick Erickson.
“When they hear the leader of the Republican Party, Donald Trump, walking back past pro-life statements, it’s devastating to them,” said Kristan Hawkins, the president of Students for Life. “And it’s shocking to them that Republicans would betray this very important part of the Republican Party.”
Trump came out against a ballot measure that would overturn the state’s six-week abortion ban in his home state of Florida but he falsely claimed it would allow abortions up to the ninth month of a pregnancy.
“So I think six weeks, you need more time than six weeks. I’ve disagreed with that right from the early primaries when I heard about it, I disagreed with it,” said Trump. “At the same time, the Democrats are radical, because the nine months is just a ridiculous situation where you can do an abortion in the ninth month. … So I’ll be voting no for that reason.”
Florida law bans abortions when a fetal heartbeat can be detected, which is roughly around six weeks of pregnancy. It was pushed by Republican Gov. Ron DeSantis and supported by Republican leaders across the state, where Trump calls home and casts his ballot.
Abortion rights advocates are seeking to overturn it with a ballot measure that would enshrine abortion protections in the state constitution. The measure reads: “No law shall prohibit, penalize, delay, or restrict abortion before viability or when necessary to protect the patient’s health, as determined by the patient’s healthcare provider.”
The amendment would not allow late term abortions. Instead, the proposed amendment would bar restrictions before fetal viability, around the 24th week of pregnancy, while ensuring exceptions to protect the health of the mother.
The MoveOn ad buy will be running in key battleground states targeting 1.63 million new and infrequent “surge” voters who lean Democrat, skew young, and typically voted for the first time after the 2016 election.
Internal research and polling finds these surge voters are more motivated to elect politicians who support abortion access, lowering everyday prices, and making the wealthiest corporations and the richest Americans pay their fair share.
The ads are being served up to audiences who MoveOn staff and members have been reaching with a layered direct voter contact persuasion program since April.
“The stakes for reproductive rights and control of our own bodies has never been higher,” said MoveOn Political Action Executive Director Rahna Epting. “If Donald Trump and JD Vance have their way, there will be a national abortion ban and attacks on birth control and IVF. In stark contrast, Kamala Harris has consistently championed abortion access and stands firm in her commitment to protecting women’s autonomy. Her leadership is exactly what we need to safeguard our freedoms and ensure that everyone has the right to make their own health care decisions. MoveOn is fighting for a future that protects fundamental freedoms by urging key constituencies to vote for Kamala Harris.”
The 30-second ad will air on connected TV as well as across digital platforms and also includes parallel .gif digital ads.
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